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Nestled in the heart of the South Downs, surrounded by chalk grasslands, thriving woodlands, and buzzy bees dancing across wildflower meadows, sits Aspinal HQ. Infused into all our designs, the beauty of this verdant landscape breathes fresh inspiration into every collection.
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Candy Pink & Cornflower Blue Pure Silk
$200
Cornflower Blue Pebble
$75
Candy Pink Pebble
$75
Ivory Pebble
$925
Cornflower Blue Pebble
$795
Ivory Enamel on Palladium Silver
$195
Rose Pink Enamel on Palladium Silver
$195
Sterling Silver 925
$110
18ct Gold on Sterling Silver
$115
Taking care of this beautiful landscape, South Downs National Park Trust works to ensure the National Park is enjoyable for everyone, from the local communities to the spectacular wildlife that call the Park home. Whether it's planting trees, restoring dew ponds and hedgerows or renaturing habitats and reintroducing keystone species, the charity is constantly making improvements across the Downs.
May 20th marks World Bee Day, a day created by the United Nations to raise awareness for the essential role bees and other pollinators play in keeping people and the planet healthy. This World Bee Day, we're shining a spotlight on the Trust's Beelines initiative, continuing the work and support we have shown the project since 2021. The iconic chalk grassland of the South Downs attracts bees and butterflies with its stunning wildflowers. However, historical ploughing and intensive farming over many decades have made it harder for pollinating species to move around the countryside, leading to a worrying decline in population numbers. By working with landowners and farmers to establish new wildflower corridors, the project aims to support pollinators by linking these vital habitats for insects.
In celebration of our buzzing friends, our Bee Collection brings together 15 bee inspired pieces. At the collection's centre, the new Our Planet of Bees Scarf shines a spotlight on our bee population, illustrating a buzzing wildflower meadow in a singing palette of blues, pinks, and yellows. Based on an original artwork by our Artistic and Executive Designer Mariya Dykalo, the piece is inspired by the South Downs National Park's new bee friendly habitats, established as part of their work to support these key pollinators. A selection of handpicked Aspinal favourites, from the sophisticated Bee Bangle to the iconic London Tote finished with bee charm completes the collection. A palette of elegant neutrals and floral hues sampled from joyous wildflower meadows colours the collection.
In support of the important work of the Beelines project, this World Bee Day we are proud to announce that £5 from the sale of each piece in the Bee Collection will be donated to The South Downs National Park Trust. We look forward to seeing the landscape thrive as we continue this special relationship.
“Every pound raised for Bee Lines really does make a difference and we’re delighted that Aspinal of London is launching this new fundraising drive to help pollinators bounce back. So far we’ve been able to create over 60 hectares of lush wildflower habitat and this new funding will help us plant even more. Bees are busy ecosystem engineers and, by pollinating flowers, they create food for other wildlife and, of course, humans. In fact, one out of every three mouthfuls of our food depend on pollinators such as bees, beetles and butterflies.”
Nick Heasman, Countryside and Policy Manager at South Downs National Park Authority, who has been helping to lead the delivery of Beelines.
Find out more about the South Downs Trust below.
Website - https://southdownstrust.org.uk/
Instagram - https://www.instagram.com/southdownstrust/
Facebook - https://www.facebook.com/SouthDownsTrust
